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CITY OF MAUMELLE
Community Film & Content Series
A multi-asset content system designed to support tourism, community engagement, and digital presence.
Project Overview
This municipal project was developed to create a clear and compelling visual representation of the City of Maumelle — highlighting quality of life, community connection, and the overall experience of living and working in the area.
Instead of relying on a single video, this approach created a full set of reusable content assets designed to support ongoing communication, tourism efforts, and digital engagement.
Full Community Film
Social Media Content (Short-Form Videos)
A series of short-form videos developed from the primary production, designed to extend reach across social platforms and maintain consistent visibility over time.
COMMUNITY
LIFESTYLE
DISCOVERY
Business Integration Within the Community
Pulled from the broader community piece, these moments bring a business perspective into focus—shaping it into its own story while staying rooted in the people, places, and interactions that define the community.
It’s a simple example of how one production can extend beyond a single narrative—creating additional pieces that reflect both the business and the environment it operates in.
INSTITUTIONS
Editorial & Community Event Photography
These images were developed to support broader storytelling efforts across digital, promotional, and editorial platforms, with select photography later included in a regional print publication.
Website Banner Content
Video content designed for direct integration across key areas of the City’s website—supporting tourism, community engagement, and public-facing communication.
TOURISM
PARKS & RECREATION
POLICE DEPARTMENT
Approach
This project was built around a cinematic-first approach, prioritizing natural moments, real interactions, and visual storytelling over traditional promotional structure.
The production was structured to capture a wide range of content across locations and moments, supporting multiple deliverables while maintaining a consistent narrative across the film and accompanying assets.
This model is designed to be scalable and repeatable, allowing organizations to maximize the value of a single production across multiple platforms.
Project Output
From a single production, a complete content system was delivered:
• 1 Full-Length Community Film
• 3 Short-Form Videos
• Business-Focused Feature
• Editorial and community photography
• 3 Website Banner Visuals
This approach ensures consistent messaging across platforms while extending the long-term value of the production.
If you’re looking to develop a content system that supports your organization across video, social media, and web, let’s connect.
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