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CHRIS WILLIAMS
CEO & Brand Consultant | Strategist
Chris Williams has a unique perspective when it comes to branding and marketing. In 2013, he launched a fitness business after being inspired by his own personal fitness journey and evolution. While actively learning how to acquire clients and members through painstaking and sometimes frustrating efforts, he found his stride when he began eliminating outdated, tedious tactics and shifting his focus to the most creative, effective strategies that garnered attention and interest. By doing this, he increased his clientele from 7 initial members to 120 members with two locations within a two-year span. During this time, Chris realized his zeal for creative messaging and branding and wanted to help others find their voice and tell the their stories.
Chris went on to graduate with honors from the University of Arkansas at Little Rock with a business degree in marketing and has worked with Fortune 50 companies, small to medium-sized businesses, and nonprofit organizations — guiding them through the marketing process and providing counsel along the way. This covers a myriad of industries, including logistics, banking, event marketing, health insurance, and more.
In 2023, Chris Williams launched Flexx Forward Branding & Consulting because he wanted to serve his clients with a streamlined process that breeds efficiency while maintaining the highest quality of work. He and the Flexx Forward team are committed to this mission because it is deeply rooted in the culture of the company.
Letter from Founder & Brand Strategist Chris Williams:
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When I started my first business, I had no idea how I would promote myself. I just knew that I loved fitness and wanted to be a part of an industry where I could help people live healthier, more fulfilling lives. I was quickly hit with the reality that I'd have to separate from the pack if I wanted to differentiate myself from every other fitness business. With much research, I slowly began to develop my own unique brand strategy and "best practices" that would ultimately scale my business and create a culture of unwavering support for our tribe (the brand).
Whether you work for a company or you're going it on your own, it's imperative to have your own identity that resonates with customers. In essence, you encompass your brand, but it's your job to reveal yourself to potential clients and give them the opportunity to identify with you.
— Chris Williams
